𝗔𝗜, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝘄𝗶𝗻𝘀, 𝗢𝗽𝗲𝗻 𝗙𝗶𝗻𝗮𝗻𝗰𝗲, 𝗦𝗺𝗮𝗿𝘁 𝗗𝗮𝘁𝗮, 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗼𝗳 𝗧𝗵𝗶𝗻𝗴𝘀, 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝟰.𝟬, 𝗪𝗲𝗯 𝟯.𝟬 𝗼𝗿 𝘁𝗵𝗲 𝗠𝗲𝘁𝗮𝘃𝗲𝗿𝘀𝗲 mega-trends depend on data.

A complex 𝗻𝗲𝘄 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 for data is emerging. The 𝗘𝗨 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗗𝗮𝘁𝗮 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻 (𝗚𝗗𝗣𝗥) was drafted and passed, imposing obligations onto organizations anywhere, when targeting or collecting data related to people in the EU. Furthermore, new data- focused EU laws like 𝘁𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗔𝗰𝘁 (𝗗𝗠𝗔), 𝘁𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗔𝗰𝘁 (𝗗𝗦𝗔), 𝘁𝗵𝗲 𝗖𝘆𝗯𝗲𝗿 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗔𝗰𝘁 (𝗖𝗥𝗔), 𝘁𝗵𝗲 𝗗𝗮𝘁𝗮 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗔𝗰𝘁𝘀 (𝗗𝗚𝗔), 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗔𝗰𝘁 (𝗔𝗜 𝗔𝗰𝘁) are now also set to come on-stream in the next few years. 𝗗𝗮𝘁𝗮 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹𝘀, supporting the creation of disruptive data-driven business models. The implementation of such 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗻𝗲𝘄 𝗲𝘁𝗵𝗶𝗰𝗮𝗹, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗹𝗲𝗴𝗮𝗹 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝘂𝘀𝗶𝗻𝗴 𝗱𝗮𝘁𝗮, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝘂𝗰𝗵 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗮𝗻𝗱 𝗹𝗲𝗴𝗮𝗹 𝗮𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲. However, the 𝗮𝗽𝗽𝗿𝗼𝗽𝗿𝗶𝗮𝘁𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗳𝗿𝗲𝗲𝗱𝗼𝗺 𝗮𝗻𝗱 𝘀𝘂𝗽𝗲𝗿𝘃𝗶𝘀𝗶𝗼𝗻 𝗶𝘀 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝗿𝗲𝗺𝗮𝗶𝗻 𝗮 𝗰𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 issue during the whole legislative process. The policies emerging from 𝗘𝘂𝗿𝗼𝗽𝗲’𝘀 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗴𝗲𝗻𝗱𝗮 𝗳𝗼𝗿 𝟮𝟬𝟮𝟮 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗰𝗼𝗻𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀 𝗳𝗼𝗿 𝗘𝘂𝗿𝗼𝗽𝗲’𝘀 𝗽𝗹𝗮𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗮𝗻𝗱 𝗶𝘁𝘀 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀.